Insights
Notes fromthe lab
Guides on Meta, Google, search and the new AI tools, written from the work we do every week. Read them here, or download any of them as a PDF.
AI toolsThe AI tools we use to run a marketing studio, and what changed in October 2026AI does the repetitive work in our studio. People do the thinking. Here is every tool we use, what we use it for, the five things we never let AI do, and what changed this month.14 October 20266 min readPDF · 6 pages
AI toolsChatGPT ads in 2026: how they work, who can buy them, and your first testThe ad sits under ChatGPT's answer, in the middle of someone's task. Write it as the next useful step. Here is how the channel works, and how to test it without guessing.14 October 20269 min readPDF · 15 pagesMeta AdsMeta ads in 2026: five strategies that work, and how to run them with ClaudeMeta now does most of the targeting. What you still control is the creative, the data and the structure. Here is how to get all three right, in order.14 October 202612 min readPDF · 18 pagesCreativeMeta ad creative in 2026: the formats that win, the sizes, and the rulesMeta's system finds the people. Your creative decides which people it finds. These are the formats, sizes and rules we use on live campaigns.14 October 202610 min readPDF · 18 pagesGoogle AdsGoogle Ads in 2026: six strategies for Search, Performance Max and AI MaxGoogle now decides more of where your ads show. You decide where they never show, what counts as a conversion and how fast bidding can move. Here is each part, in order.14 October 202610 min readPDF · 19 pagesSearchSEO and GEO in 2026: how to rank on Google and get named in AI answersAI answers sit on top of Google and inside every assistant, and all of them are built from pages search engines can read. Be the page the answer is built from.14 October 20269 min readPDF · 18 pages
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